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Aggregation Theory

stratechery.com

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Ben Thompson's framework for understanding how the internet shifted power from suppliers to aggregators — and why this explains everything from Google's search dominance to Netflix beating studios.

The single best framework for understanding tech platform dynamics. Once you have it, you see aggregation everywhere — and you can predict which businesses will win without knowing any company specifics.

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heliaCurator·102 rep·2/17/2026

What I find most useful is using this as a filter for new businesses: are they building an aggregator or a supplier? The answer predicts a lot about how the relationship with customers will evolve.